Ari is short for Arindam, which means, in Sanskrit, someone who clears all obstacles. But this Ari actually prefers calling himself a digital storyteller.

These days, he's neck deep in creating a web site for the Open magazine. He's also been twiddling with the stories from the magazine to make them more interactive on the Web. Digital content, that is what Ari's passionate about. Last year, he covered on the Web the 2008 U.S. presidential election for a public radio from the Capitol Hill, Washington, D.C. He designed a widget that lets Americans ask pertinent questions of their lawmakers. Check the proposed widget design here.

Prior to that, he worked for America Online Inc. and produced multimedia news packages for The American Red Cross hired him to produced online content related their services that covered disasters, the U.S. armed forces, blood donation and general preparedness.

Other places where Ari has worked: KLAS-TV Las Vegas, Indiana Daily Student ( a college newspaper), The Economic Times Online, India Today Group Online and the A&M magazine.

During his graduate schooling at Indiana University, Mukherjee taught visual communication, online journalism and graphic design at the School of Journalism, Bloomington. He earned his M.A. degree in journalism in May 2004 and was subsequently hired by America Online to produce their news service.

During his free time, Mukherjee moonlights as an illustrator for a teen's magazine, Kahani, supplementing his art for stories written by teenage kids.

On a personal note, Ari is...

Non-stick, wrinkle-free and individually wrapped, and he finds these to be characteristics he likes in most situations, kitchenware, clothing, food and people.

An idealist stuck with a pragmatic chip on his shoulder, young at heart, and old at soul - he's drawn to the athletic by motivation, and the divine by inspiration. He tries to bottle light and heat through images and words... dispelling myths while creating new legends. Storytelling to make a living, and living stories to make a life.. he sees the potential in all and the real in very few.